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You have been hired as an International Business Consultant by a XYZ company with a head office in the UK that would like to expand its business internationally but. Your role involves analysing the functions and culture of the business

Global Aspects Annotated Poster Presentation Extended Script Assignment Brief | UoS

Global Aspects Assignment Task

This assignment requires an annotated poster presentation with an extended script assessment that demonstrates an introductory background knowledge of Global business and aims to provide a perspective on globalisation and how it affects business decisions and the challenges of internationalising your business. You will explore and understand the impact of culture in a changing global workplace in international business and develop a range of effective management strategies in response to the global environment.

Global Aspects Learning Outcomes

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

  • LO 1: Put in context the globalisation’s impact on business.
  • LO 2: Understand the WTO across markets;
  • LO 3: Analyse the functions of an organisation’s functions and culture within a globalised or multinational business.

Global Aspects Task Requirements

Overview: 

You have been hired as an International Business Consultant by a XYZ company with a head office in the UK that would like to expand its business internationally but. Your role involves analysing the functions and culture of the business within a globalised economy, focusing on how business functions and culture contribute to business strategies in an international context and how they can enter international markets and be successful in these markets. The management team would also like to understand the role of the World Trade Organisation (WTO) and regulation across international markets, putting in context the impact of globalisation on business.

Description of The Task – What You Are Being Asked To Do?

1. Prepare an annotated poster presentation extended script that demonstrates an understanding of trading across national boundaries and the impact on head office culture and global strategy (LO1, LO2, LO3) 2500 words.

The poster and extended script should focus on the following:

(i) an introduction of the company and its current market.
(ii) protecting Intellectual Property Rights in a globalised economy.
(iii) managing business functions in an international context. 
(iv) the impact of national cultures in international markets. 
(v) an assessment of entry strategies in international markets. 
(vi) an assessment of an appropriate global strategy for the local company.

*Poster is the summary of the extended script. 

The report should be written in the standard academic report format, consisting of a table of contents, an introduction, and appropriate headings covering the above six points. You can use subheadings as deemed appropriate. You must demonstrate evidence of wider research and reading of core textbooks and academic scholarly work through referencing. 

Your assignment should be submitted as a single MS Word file with the poster presentation attached as an appendix to the report. Please Do Not upload additional appendices.

Please note that exceeding the word count will result in a reduction in grade by the same percentage that the word count is exceeded. The word count excludes the cover page, table of contents, and reference list.

Global Aspects Submission Details

This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time). 

  • Please ensure that your work has been saved in an appropriate file format (Microsoft Word, Excel or PowerPoint, or PDF are the most widely used; Google Docs is also accepted). Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.
  • You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.
  • Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment
  • You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website. Misconduct-Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these regulations.

General Grading Criteria

Level 4

In accordance with the FHEQ, at the end of Level 4 students will be expected to have a sound knowledge of the basic underlying concepts and principles of a subject, and an ability to evaluate and interpret these within the context of that area of study. They should be able to present, evaluate and interpret qualitative and quantitative data to develop lines of argument and make sound judgements in accordance with basic theories and concepts of their subject(s) of study. They will have learned how to take different approaches to solving problems and will be able to communicate the results of their study/work accurately and reliably, and with structured and coherent arguments

You have been hired as an International Business Consultant by a XYZ company with a head office in the UK that would like to expand its business internationally but. Your role involves analysing the functions and culture of the business
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