| Unit 1: The Contemporary Hospitality Industry |
Assignment Title
Assignment 1- Hospitality Industry (1500 Words)
Assignment 2- Planning for the Future Growth of the Hotel (1500
words)
Learning Outcome
LO1 Examine the current structure, scope and size of the hospitality
Industry
Assignment Brief and Guidance
Scenario:
This task is about providing an examination of the current structure, scope as well as size of the hospitality industry. As a trainee consultant for a four- or five-stars hotel of your choice you are required to prepare an essay to be communicated to decision makers within the firm to be considered in their strategic planning for future growth of the hotel.
Tasks Activity
You are required to produce an essay to be communicated to decision makers within the firm that you have selected to be considered in their strategic planning for future growth of the hotel. The hotel can be a four- or five-star hotel of your choice.
Within the essay you are required to include the following:
Define the hospitality industry and explore the different hospitality sectors and their classifications such as accommodation; restaurants; pubs, bars and nightclubs; hospitality and food service providers; membership clubs and events, as well as highlighting their different types of products and services.
Based on the organisation selected examine their organisational structure including their operational departments, functional departments. Furthermore, for higher grading you are required to review the interrelationships between the departments included. Discuss how the hospitality industry contribute to the economy at the local, national and
international levels. Points to be discussed such as the economic value given as well as the direct and indirect impacts on the economy.
Provide an assessment of how the development of franchising and licencing agreements have influenced the global development of the hospitality industry. Provide analysis of how global growth, franchising and licensing developments have contributed to the economic growth of the hospitality industry.
Across the essay you are required to provide various examples to enhance the credibility, currency and depth of the answer.
Unit Learning Outcomes
LO2 Explore current and anticipated skills requirements in the hospitality industry
LO3 Review the internal and external factors that impact the hospitality industry and how they relate to current issues facing the hospitality industry
LO4 Analyse the current and potential trends and developments affecting the
hospitality industry.
Scenario
Based on the successful experience of developing the first task, for the second time you have been tasked as a trainee consultant for a four- or five-star hotel of your choice to prepare a report to be communicated to decision-makers within the firm to be considered in their planning for future growth of the hotel.
Task Activities
Based on the same hotel selected in the first task, you are required to prepare a report to be communicated to decision-makers within the firm to be considered in their planning for future growth of the hotel.
Within the report, you are required to include the following:
Part One
Based on the firm selected from the hospitality industry, you are required to investigate different operational roles and responsibilities such as operational, supervisory, front-line managers, and back-office managers. Highlighting their level such as skilled, semi-skilled, and unskilled.
Provide examination for technical and practical skills required for specific job roles within the hospitality industry related to your selected firm such as customer handling skills, teamwork, and cultural awareness. Furthermore, you are required to examine current skills shortages in the hospitality industry in relation to the firm selected.
For Higher Grading
Review of the skills gap within the hospitality industry in relation to a range of different operational roles.
Analyses of the impact that skills gaps have on the firm selected as well as other firms in the hospitality industry and provide valid solutions for addressing these skills gaps.
Part Two
Provide assessment of the key political, economic, social, technological, legislative, and environmental factors that affect the development of your selected firm operating within the hospitality industry.
Undertake SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) for the selected firm within the hospitality industry and review how this can inform the decision-making process.
Based on the selected firm within the hospitality industry, you are required to evaluate the impacts of external factors on the development of organisations operating within the hospitality industry, using specific examples such as how hospitality organisations monitor and forecast external influences.
Provide critical evaluation on how external factors impact on current and potential trends and developments in the hospitality industry using specific examples to demonstrate how the industry has developed in response such as supply and demand.
Part Three
Based on the selected firm within the hospitality industry, appraise the implications of current and potential trends in the hospitality industry supported by different examples. Trends such as changes in customer lifestyle, sustainability and ethics, as well as the digital revolution.
Provide evaluation of the ability of the selected firm within the hospitality industry to develop products and services to meet current trends selected above supported by examples.
Learning Outcomes and Assessment Criteria
Pass
P1
Explore the different types of business within the hospitality industry and the diverse products and services they offer.
P2
Examine a range of operational and functional departments within a chosen hospitality business.
P3
Discuss the contribution of the hospitality industry to local, national, and international economies.
P4
Investigate a range of different operational roles within the hospitality industry.
P5
Examine the skills required for roles within the hospitality industry and current skills shortages.
P6
Assess the political, economic, social, technological, legislative, and environmental factors that affect the development of organisations operating within the hospitality industry.
P7
Undertake a SWOT analysis for a hospitality business and review how this can inform the decision-making process.
P8
Appraise the implications of current and potential trends in the hospitality industry providing a range of specific examples.
Merit
M1
Review the interrelationships of the operational and functional units within a chosen hospitality business.
M2
Assess how the use of franchising and licensing agreements has influenced the global development of the hospitality industry.
M3
Review the skills gaps within the hospitality industry in relation to a range of different operational roles.
M4
Evaluate the impacts of external factors on the development of organisations operating within the hospitality industry, using specific examples.
M5
Evaluate the ability of a specific hospitality business to develop products and services to meet current trends.
Distinction
D1
Analyse how global growth, franchising, and licensing developments have contributed to the economic worth of the hospitality industry.
D2
Analyse the impact that skills gaps have on hospitality businesses and make valid solutions for addressing these skills gaps.
D3
Critically evaluate how external factors impact on current and potential trends and developments in the hospitality industry using specific examples to demonstrate how the industry has developed in response.
Additional Guidelines
Across the report, you are required to provide various examples to enhance the credibility, currency, and depth of the answer. You are also required to support your report and presentation with academic and professional source material as well as statistics when relevant. Headings and subheadings should be included for all written work submitted.
Final Submission Instructions
You should be aware of the LCKA guidance and regulations concerning plagiarism (see policies on our website for full details). The Harvard referencing system should be used, and the Wikipedia website must not be referenced in your work. Aim to keep your Turnitin similarity score below 20%.
You have the right to appeal against assessment decisions. Please see the Head of Academics if you wish to do this. You are required to complete and submit a cover page with your assignment. You must download the cover page template in Word format from Moodle. The cover page will ask you to sign a declaration verifying that the submitted assignment is your own work and that you did it without any help apart from acceptable support from your Tutor(s).
Recommended Resources
Textbooks
- BARROWS, W., POWERS, T., and REYNOLDS, D. (2012). Introduction to Management in the Hospitality Industry. 8th ed. Chichester: Wiley and Sons.
- BRYMER, R., MALL, L., and BRYMER, R. (2017). Hospitality: An Introduction. 16th ed. Dubuque: Kendall Hunt Publishing.
- DAVIS, B., and LOCKWOOD, A. (2012). Food and Beverage Management. 5th ed. Oxford: Routledge.
- JOHNSTON, R., CLARK, G., and SHULVER, M. (2012). Service Operations Management. Harlow: Pearson Publishing.
- MEDLIK, R., and INGRAM, S. (2016). The Business of Hotels. 4th ed. Oxford: Routledge.
Websites
- British Hospitality Association – News, Articles, Industry (General Reference).
- Hospitality Net – International News, Hot Topics, Market Intelligence (General Reference).
- Hotel News Resource – Industry News (General Reference).
- International Hotel and Restaurant Association.
Moodle
For links to:
- Recommended reading list
- Viva Procedure
- Cover sheet templates
- Assignment templates
- Links to other units
- Slides and class documents
- Guide on commanding verbs