Assessment
Summary
You are a newly graduated management consultant who is required to research and write a business diagnosis report about an organisation of your choice. The two hot themes currently that company try to deal with are ‘global crisis” such as covid turnaround, or logistics disruption, or war affected industries or “digital disruption”. So you can choose any company that goes through one of these challenges. This can be your own company, family company, an SME, a large corporation, an NGO etc. Some examples can be for you to choose from: Boohoo who have big Covid factory issues and were struggling to beat Asos, Zalando, Zara, H&M. Your consultancy company works closely with universities. For this reason, your manager instructs you to write a report using a given structure and style that would appeal to both academics and business people.
The analysis should demonstrate your ability to apply management skills and knowledge to a real life situation. The live case study consists of information of your research that all students undertake (and can share throughout the module)
This is an urgent request since the market and company situation has rapidly changed and you need to make sense of the new situation and reach a conclusion on whether you advise your clients to invest in the particular company or not.
Learning Outcomes Addressed
On successful completion of this assessment you should be able to:
- Critically examine financial reports and market analysis with a view to identifying and revitalizing a struggling organisation.
- Apply quantitative techniques to diagnose threats and opportunities, and support decision-making process in a marketing and general business environment,
Assessment Criteria
The assessment criteria and weightings show you what is important in the assessment and how marks are shared across each criterion. When you are completing your assessment remember you need to fulfil the brief and the assessment criteria below. At the end of this document, we have provided you a more detailed marking grid, which describes both the expectation for each criterion and how marks would be awarded based upon performance.
A pass grade in all work will be awarded on the basis that:
- All assessment criteria have clearly been met.
- Work demonstrates verifiable knowledge of appropriate range of concepts and theoretical approaches.
- Work provides an argument to frame response to enquiry/task.
- Work uses a range of relevant sources provided to undertake research.
- Work undertakes meaningful analysis/reflection in relation to the enquiry/task.
- Student communicates ideas using an appropriate format with few weaknesses in presentation.
Assessment Summary
The given assessment required the student to take on the role of a newly graduated management consultant and prepare a Business Diagnosis Report for a real-world organisation facing either a global crisis (such as the COVID-19 impact, logistics disruption, or war-related challenges) or a digital disruption. The aim was to critically assess the organisation’s performance, identify the challenges and opportunities it faced, and recommend strategic actions for improvement.
The assessment demanded a strong balance of academic research and practical business analysis, with the final report appealing to both academics and corporate stakeholders. The student could choose any companyranging from an SME to a large multinationalthat had been significantly affected by one of these disruptive factors.
Key Pointers to be Covered in the Assessment
- Select a company facing either global or digital disruption.
- Conduct a comprehensive situational and financial analysis.
- Apply quantitative techniques to identify threats and opportunities.
- Evaluate the company’s strategic positioning and turnaround potential.
- Develop recommendations supported by data and theory.
- Present findings in a professional report format suitable for both academic and business audiences.