This assessment is to be completed individually. In this assessment, you will apply design thinking models to real-world UX design projects. Additionally, you will evaluate UX design principles | EssayLink.net

TECH4100 Presentation–design and Evaluation Assessment

 Assessment 3 Information

Subject Code:	TECH4100
Subject Name:	UX and Design Thinking
Assessment Title:	Presentation–design and evaluation
Assessment Type:	Individual
Word  Count:	10 Minutes(+/-10%)
Weighting:	40%
Total Marks:	40
Submission:	Via My KBS
Due Date:	Week13

 Your Task

 This assessment is to be completed individually. In this assessment, you will apply design thinking models to real-world UX design projects. Additionally, you will evaluate UX design principles and practices in the development of web and mobile software applications. Finally, you will design and present methodology of your usability tests.

Assessment Description

In this assessment, you will demonstrate your advanced understanding and application of design thinking models, the UX development life cycle, UX design principles and practices, and usability testing. The assessment will be in the form of a presentation, allowing you to effectively communicate your insights and findings to a professional audience.

Assessment Task: Prepare and deliver a comprehensive presentation that showcases your ability to apply design thinking models, analyze the UX development life cycle, evaluate UX design principles and practices, and design and present on usability tests.

Assessment deliverables:

1. Introduction:
   1. Introduce yourself and provide an overview of the project or case study chosen for the presentation.
   2. Clearly state the goals and objectives of the project.
2. Design Thinking Models:
   1. Apply advanced design thinking models to the UX design projector case study.
   2. Explain the selection and application of the design thinking models, emphasizing their impact on the overall design process and outcomes.
   3. Analyze the effectiveness and appropriateness of the chosen design thinking models.
3. UX Development Life Cycle:
   1. Discuss the purpose and objectives of each phase and their relevance to the chosen project or case study.
   2. Identify and discuss any modifications or improvements made to the UX development life cycle based on your analysis.
4. Evaluation of UX Design Principles and Practices:
   1. Evaluate the effectiveness and suitability of UX design principles and practices applied in the development of the chosen project or case study.
   2. Provide evidence, examples, and industry best practices to support your evaluation and recommendations.
5. Usability Testing and Reporting:
   1. Design a comprehensive usability testing plan, including objectives, test scenarios, participant recruitment, data collection methods, and analysis techniques.
      1. Please note: You are not required to conduct the usability test; the focus should be on the process you plan to use.
6. Conclusion:
   1. Summarize the main points discussed throughout the presentation.
   2. Discuss potential future directions and advancements in UX design and usability testing.

 

This assessment aims to achieve the following subject learning outcomes:

 

LO1	Apply design thinking models to real-world UX design projects.
LO2	Analyze the UX development life cycle and the purpose of each phase.
LO3	Evaluate UX design principles and practices in the development of web and mobile software applications.
LO4	Design and report on the outcomes of usability tests performed across a variety of software frame works and platforms.

 

Assessment Instructions

Students must conduct research externally and included references in order to produce a well referenced assessment. You should use at least ten (10) sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, social media sites, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a referencing list at the end of your assessment (not included in the word limit). Wikipedia and other ‘popular’ sites are not to be used.

1. You must submit your presentation in a recorded video format using My KBS (Kaltura). You aren’t required to submit the presentation slides as your slides and your face will be present in the video recording.
2. Please refer to the assessment marking guide to assist you incompleting all the assessment criteria.

 

Important Study Information

Academic Integrity and Conduct Policy

https://www.kbs.edu.au/admissions/forms-and-policies

 

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.

Please read the policy to learn the answers to these questions:

 

• What is academic integrity and misconduct?
  • What are the penalties for academic misconduct?
  • How can I appeal my grade?

 

Late submission of assignments (with in the Assessment Policy)

https://www.kbs.edu.au/admissions/forms-and-policies

 

Length Limits for Assessments

Penalties may be applied for assessment submissions that exceed prescribed limits.

 

Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the  My KBS Academic Success Centre page. Further details can be accessed at https://elearning.kbs.edu.au/course/view.php?id=1481

Submission Requirements

All assessments including draft copies must be written and submitted in English. The use of translation tools is not permitted.
 

Generative AI Traffic Lights

 

Please see the level of Generative AI that this assessment is Level 2 has been designed to accept:

 

Traffic Light	Amount of Generative Artificial Intelligence (Generative AI) usage	Evidence Required	This assessment (✓)
Level1	Prohibited:   No Generative AI allowed This assessment showcases your individual knowledge, skills and/or personal experiences in the absence of Generative AI support.	The use of generative AI is  prohibited for this assessment and may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment.
Level2	Optional: You may use Generative AI for research and content generation that is appropriately referenced.   See assessment instructions for details This assessment allows you to engage with Generative AI as a means of expanding your understanding, creativity, and idea generation in the research phase of your assessment and to produce content that enhances your assessment. I.e., images. You do not have to use it.	The use of Gen AI is optional for this assessment.   Your collaboration with Generative AI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learn how to reference Generative AI. https://library.kaplan.edu.au/referencing-other-sources/referencing-other-sources-generative-ai In addition, you must include an appendix that documents your Generative AI collaboration including all prompts and responses used for the assessment.   Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above.	✓
Level3	Compulsory: You must use Generative AI to complete your assessment   See assessment instruction for details   This assessment fully integrates Generative AI, allowing you to harness the technology’s full potential in collaboration with your own expertise. Always check your assessment instructions carefully as there may still be limitations on what constitutes acceptable use, and these may be specific to each assessment.	You will be taught how to use generative AI and assessed on its use.   Your collaboration with Generative AI must be clearly referenced just as you would reference any other resource type used. Click on the link below to learn how to reference Generative AI.   https://library.kaplan.edu.au/referencing-other-sources/referencing-other-sources-generative-ai   In addition, you must include an appendix that documents your Generative AI collaboration including all prompts and responses used for the assessment. Unapproved use of generative AI as per assessment details during the content generation parts of your assessment may potentially result in penalties for academic misconduct, including but not limited to a mark of zero for the assessment. Ensure you follow the specific assessment instructions in the section above.

 

Assessment Marking Guide

 

Marking Criteria            |40 marks	F (Fail) 0–49%	P (Pass) 50–64%	C(Credit) 65–74%	D(Distinction) 75 – 84%	HD(High Distinction) 85 – 100%
Introduction                |4marks	Introduction lacks clarity and fails to provide an overview of the chosen project or case study, as well as the goals and objectives.	Provides a basic overview of the chosen project or case study, stating the goals and objectives, but may lack clarity or conciseness.	Clearly and concisely provides an overview of the chosen project or case study, stating the goals and objectives.	Clearly and succinctly provides a comprehensive overview of the chosen project or case study, stating the goals and objectives with clarity and coherence.	Provides an exceptional, engaging, and highly informative overview of the chosen project or case study, clearly stating the goals and objectives with Outstanding clarity and impact.
Design Thinking Models                |5marks	Application of design thinking models is not adequately demonstrated or lacks specific examples of their impact on the design process and outcomes.	Applies design thinking models to the projector case study, providing some examples of their impact on the design process and outcomes, but may lack depth or fail to analyze their effectiveness.	Applies design thinking models to the project or case study, providing specific examples of their impact on the design process and outcomes, and evaluates their effectiveness with some critical analysis.	Applies design thinking models effectively to the project or case study, providing specific examples of their significant impact on the design process and outcomes, and critically analyses their effectiveness and appropriateness.	Applies design thinking models exceptionally to the project or case study, providing exceptional examples of their pro found impact on the design process and outcomes, and critically evaluates their effectiveness and appropriateness with Exceptional depth and insight.