Assessment Brief
This module is assessed through one graded element.You must achieve atleast 50%to pass this module.
By completing this assessment, you will the following learning outcomes(LOs):
- LO1: Apply the knowledge and understanding of management and leadership strategies that can be employed in organisations that are experiencing digital change
- LO2: Critically assess the likely impact of digital change on markets, organisations and employees.
- LO3: Critically evaluate the leadership attributes and skills needed to effectively manage organisations and people in an environment subject to digital change.
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Assessment Scenario
A digital transformation strategy outlines how a company will utilise digital technology to continually develop novel products, services, processes, and channels of engagement (Pratt, 2023). It focuses on reshaping the organisation’s long-term competitiveness and the sustainability of the business.
For this assignment, you will be acting as the new“Digital Transformation Consultant”
responsible for coordinating and providing technology expertise to your organisation.
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For ONE of the organisations below, the chief information officer (CIO) has tasked you to produce a “Digital Transformation Report and a Poster” designed to evaluate and recommend changes that the organisation must implement by means to maintain a competitive edge and respond to a rapidly changing digital landscape.
This is your opportunity to demonstrate your capability and give your employer the confidence to let you run your own project in the future.
Please select ONLY 1 organisation for your report and poster:
| Industry | Organisation |
| Banking & Financial Services | HDFC Bank |
| Media & Entertainment | Cinepax Pakistan |
| Telecommunication | BT Group plc(formerly British Telecom) |
| Automotive | Toyota Motor Corporation |
| Food retailing | Shoprite Holdings Ltd |
Task1: Digital Transformation Strategical Framework (LO1)
Critically review and propose an appropriate digital transformation strategical framework that your organisation should employed in order to respond to current digital change.
„˙9.•Important:Your analysis for Task 1 should be critical- you must include some digital transformation objectives that can support key departments such as operations, ICT, and marketing to achieve a Pass grade. You are encouraged to use examples to reinforce your arguments for Merit. For Distinction and High Distinctions, you should evidence the use of extensive personal research which has been thoroughly critically evaluated.
Task2:Showcase Future Digital Trends(LO2)
Design a poster which evaluate and illustrates two(2)disruptive technologies and techniques that will likely impact your organisation industry, employment and the labour market in the next 5 years.
•.˙9„Important:To support your arguments, please use academic literature and real-life examples.– Some key disruptive technologies that you may wish to consider are Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Robotics, Drones Delivery, Block chain Augmented and Virtual Reality.
Task3:Digital Leadership Recommendations (LO3)
Analyse and propose two (2) appropriate digital leadership styles that your organisation should develop to effectively manage and support digital transformation throughout the organisation.
•.˙9„Important:You have been introduced to concepts such as hyperaware agile leaders,ethical-tech leaders, people-oriented leadership, agile leadership and the 6 Goleman leadership styles.Therefore,these might provide part of your potential proposal.However, any other relevant response is still valid.
Academic Skills,Structure and References
- A clear introduction and conclusion.
- Work demonstrates intellectual originality,integrity,coherence,creativity and imagination
- Professional academic standards are followed consistently.
- Structure is inline with the given instructions.
- Report must be written in the 3rd person.
- Give a professional appearance with consistent formatting.
- Spelling and grammar are correct.
- Each page has page number in the Footer.
- Any tables or figures are correctly labelled.
- Tables and figures do not cross boundaries,unless necessary
- Properly cite your sources in the text and in the list of references
- Use Harvard style for referencing and in-text citations (see referencing guide video here:https://bpp.cloud.panopto.eu/Panopto/Pages/Viewer.aspx?id=71c80bcc-f492-442f-9f7a-ae9e00ae6e61)
Proposed Structure and Word Limit Guidance
Your report structure should include the following sections:
- Cover page(BPP University Administration Cover Sheet)
- Table of Contents
- List of Abbreviations(if appropriate)
- Introduction
- Task1
- Task 2 (Poster)
- Task3
- Conclusion
- References
- Appendix(if required)
Word count:
Business Report(1,500-word)
Poster(no specific word count but should fit an A4 size paper)
Word count – only applies to the main body (shown in bold); i.e., cover page, table of content,list of abbreviations, references and appendix are not part of the 1,500-word count.
If you have any further questions about this coursework assignment,please contact the module leader or your tutor.
- Marking Guide
| Module Learning Outcome | Fail(0-39%) | Low Fail(40-49%) | Pass(50-59%) | Merit(60-69%) | Distinction(70-79%) |
High Distinction(80- 100%) |
| LO1: Apply the knowledge and understanding of management and leadership strategies that can be employed in organisations that are experiencing digital change. | Weak and incorrect discussions on appropriate digital transformation strategical framework that the chosen organisation can employed. Weak objectives and evaluation of digital transformation–no proposal given. |
Limited knowledge and appreciation of a basic wider field of digital change faced by the organisation. More clarity and precision of digital transformation strategical framework thoughts and practices related digital transformation were missing. Limited identification and discussion of clear digital transformation objectives. |
Satisfactory approach,focusing on key areas of the organisation such as operation, marketing, consumer insight or data visualisation challenges. Satisfactory academic/intellectual skills. Wholly original work with good reflection and solid, well- reasoned digital transformation strategical framework. |
Good knowledge base,exploring and analysing of digital transformation strategical framework. Good presentation and justification of the organisation’s technological challenges which clearly link to the factors driving the transformation. Good presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation. |
Excellent knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities. Excellent knowledge base, exploring and analysing internal and external threats and technological challenges need. Detailed presentation and justification of the digital transformation strategical framework which clearly link to the factors driving this transformation.Able to employ critical |
Outstanding knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities. Detailed evaluation of what factors are driving the organisation’s technological challenges underpinned with relevant reference sources. Outstanding knowledge base, exploring and analysing internal and |
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analysis on some of the most recent digital initiatives run by different companies. Excellent presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation. |
external threats and technological challenges need. Extensive use of examples with a clear presentation and justification of the of digital transformation strategical framework which clearly link to the factors driving this transformation. Able to employ advance critical analysis on some of the most recent digital initiatives run by different companies. Outstanding detailed presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation. The submission can be used as an outstanding exemplar. |
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LO2:Critically assess the likely impact of digital change on markets, organisations and employees. |
Weak often implicit knowledge use of a wide range of personal research. Lack of theories and applications of the digital disruption. Failed to propose any disruptive technologies e.g.: Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Robotics, Drones Delivery, Blockchain Augmented and Virtual Reality Largely descriptive and lack of reasoned judgements. Weak application or use of academic literature and real- life examples. |
Limited knowledge and evidence of a wide range of personal research. Limited use of theories and applications of the digital disruption. Limited and brief discussion or proposal of disruptive technologies e.g.: Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Robotics, Drones Delivery,Blockchain Augmented and Virtual Reality Largely descriptive and lack of reasoned judgements. Limited advice or use of academic literature and real- life examples. |
Satisfactory knowledge and substantial research and evidence of an innovative use of a wide range of disruptive technologies with clear and consistent conceptual evaluation and application to academic literature. Satisfactory critical evaluation with solid and reasoned judgements. Satisfactory evaluation and recommendation of 2 disruptive technologies. Satisfactory demonstration of key knowledge and application of academic literature. Clear advice provided to the organisation |
Good knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the organisation. Good knowledge base, each component of the disruptive technologies are presented in detail. Good knowledge of various disruptive technologies reinforced with the use of clear personal research which has been thoroughly evaluated and applied. Good knowledge base,exploring and analysing emerging technologies, its theory and ethical issues with considerable |
Excellent knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the organisation. Excellent knowledge and evidence of multiple disruptive technologies components. Excellent use of extensive personal research which has thoroughly and critically evaluated the key concepts. Excellent knowledge base, exploring and analysing the discipline, including various theoretical models and their ethical issues with considerable originality and autonomy.Excellent level of critical analysis and application of |
Outstanding knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the organisation. Detailed and outstanding knowledge base,with clear recommendation on how the 2 disruptive technologies can be used in different parts of the organisation. Outstanding knowledge and evidence of multiple disruptive and innovative technologies. Outstanding useof extensive personal research which has thoroughly and critically evaluated the key concepts. Outstanding |
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with at least one initiative and one digital technology for each component of the organisation. |
originality and autonomy. Good level of critical discussion of various models with strong application of different concepts to the chosen company. |
disruptive and emerging technological concepts to the chosen company. Several arguments are supported with various academic literatures and real case examples. |
knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy. Outstanding ability of critical analysis, discussion and application of emerging technological concepts to the chosen company. All arguments are supported with academic literature and real case examples. The submission can be used as an outstanding exemplar. |
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LO4:Critically evaluate the leadership attributes and skills needed to effectively manage organisations and people in an |
Weak knowledge base with some omissions and/or lack of theory of digital leadership skills. Failed to analyse and propose two |
Limited knowledge base of key digital leadership concepts. Some appreciation of the basic wider field of digital leadership skills with clarity and |
Satisfactory knowledge and appreciation of the wider field of digital leadership skills. Emerging application of |
Good knowledge and clear understanding of a range of digital leadership skills, some aspects of a wider field. Application of |
Excellent knowledge and strong understanding of the topic and clear evidence of understanding of the wider contexts of the digital leadership skills |