Coursework
Coursework – BRIEF
Taking a case study approach, critically assess the global strategy of a multinational corporation (MNC) of your choice. Using theoretical models studied in this module, analyse the MNC’s competitive positioning and international expansion strategies. Evaluate the MNC’s success in different global markets, considering its adaptation to local contexts. Additionally, discuss how emerging trends in technology and sustainability impact the MNC’s global strategy. Finally, propose recommendations for enhancing the MNC’s competitive advantage and global performance, using insights from the theoretical models.
a) Detailed assessment guidance will be given in the Week 2 Seminar and aims to provide advice on the use of media/technologies for this assessment exercise.
b) Completed assignments must be submitted in Word format via the Turnitin Dropbox in your Blackboard Course Area by the specified date and time outlined in the Key Assessment Information Table above.
c) All submitted assignments should have the file name:
i) “SurnameFirstNameBNumber”
ii) e.g. BrownJohnB00001234_AssignmentOne.
Coursework 1 – FEEDBACK
Written feedback on the assessment will be provided via Blackboard with 21 days.
Coursework 1 – ASSESSMENT RUBRIC/MARKING PROFORMA
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Excellent 70 – 100 |
Very Good 60 – 69 |
Good 50 – 59 |
Poor (fail) 45-49 |
Fail 0-44 |
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Knowledge
Knowledge and understanding 20% |
Exceptional knowledge and understanding of relevant, complex principles and concepts and the development and advancement of ideas and practice |
Wide knowledge and depth of understanding of importance principles and concepts and the development of ideas and practice. |
Appropriate knowledge and depth of understanding of key principles and concepts with some understanding of their relevance to and development in practice. |
Basic knowledge and depth of understanding of key principles and concepts with only a very basic understanding of their relevance to and/or development in practice.
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Very limited/superficial knowledge and depth of understanding of key principles and concepts with very basic understanding of their relevance to and/or development in practice displayed |
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Application
Evidence of application of theoretical models/concepts 30% |
Excellent identification and advanced application of theoretical concepts or models informed and critically analysed extensively by current research and practice in this area.
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Very good identification and application of theoretical concepts or models informed and analysed by current research and practice in this area. |
Good identification and application of theoretical concepts or models with some link to research in this area. |
Occasional identification and application of theoretical concepts or models. |
Limited identification and application of theoretical concepts or models |
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Analysis
Analysis and interpretation 25% |
Critical insightful evaluation and synthesis of a wide range of views, issues and complex information which demonstrates a highly original and reflective approach.
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Critical evaluation and synthesis of a wide range of views, issues and complex information which demonstrates an original and reflective approach. |
Some critical evaluation and synthesis of key issues and material. |
Some basic evaluation and synthesis of pertinent issues and information. Lacks originality and/or reflection. |
Very limited evaluation. Mainly description of key issues and information. Lacks originality and reflection. |
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Reading
Reading, referencing, bibliography/reference list 15% |
Extensive evidence of integrating high quality and relevant supplementary sources. Outstanding citations, referencing and bibliography in accordance with Harvard guidelines.
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Evidence of extensive reading of supplementary sources. Comprehensive citations, referencing and bibliography in adherence to the Harvard guidelines. |
Evidence of reading of supplementary sources. Adequate citations, referencing and bibliography mainly in accordance with the Harvard guidelines |
Limited evidence of supplementary reading. Citations, referencing and bibliography limited and not in adherence to the Harvard guidelines. |
Minimal/limited evidence of additional reading. Inadequate citation, referencing and bibliography. |
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Structure
Presentation, structure, grammar, and spelling 10% |
Outstanding well-directed presentation, logically and coherently structured, sophisticated style adopted. Correct grammar and spelling throughout.
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Excellent presentation, logically structured and a coherent style adopted. Mainly correct grammar and spelling. |
Acceptable presentation, clear orderly structure and coherent style used. Acceptable grammar and spelling. |
Adequate presentation and structure, very basic style. Errors in grammar and spelling. |
Poor/inadequate presentation and structure. Basic approach adopted. Errors in grammar and spelling. |