PREL 3001 Final Project Description
Select a public relations problem or opportunity to be approved by your instructor to serve as your Final Project “client.” You may consider a situation related to work, a community or government issue, or a nonprofit organization. Be sure you can access basic and credible information about the client through public sources (Internet, library, annual reports) or contacts you already have.
A. You will produce a situation statement that:
1. Describes the situation, your client, its mission, and the intended audience.
2. Identifies the specific problem(s) or opportunity you are addressing.
3. Set appropriate public relations objectives.
4. Outline all research steps that would be necessary to finalize the detailed public relations program necessary to achieve your objectives.
B. Then, produce an action plan outlining strategies you would need to implement to satisfy your program objectives. In support of your objectives and strategies, prepare each of the following:
1. Sample research questionnaire OR focus group moderator’s guide.
2. Cover memo to the proposed client describing ONE of the following tactics:
a. A newsletter for your client, including target audiences, an outline of contents, and proposed distribution methods.
OR
b. Proposed content for a social media strategy that includes using at least two different applications (e.g., Twitter, Facebook, YouTube, Utterli, Second Life, etc.), including target audiences, an outline of contents, and proposed distribution methods.
3. Separate special event proposal that directly supports your program objectives
4. Proposal for a website or changes to an existing website that directly supports your program objectives.
5. Description of how you would evaluate your public relations program if implemented.
Format:
– Your final project should include (see examples):
o A title page.
o A table of contents. o The Situation Statement (Part A)
o The Action Plan (Part B)
o A reference page.
Title Page Example:
Title of the Paper in Full
Student Name
Program Name or Degree Name (e.g., Bachelor of Science in Communication), Walden University
COURSE XX: Title of Course
Instructor Name
Month XX, 202X
Example of table of contents:
TABLE OF CONTENTS
PAGE
Title Page Example:3
TABLE OF CONTENTS.4
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