In the global travel industry, a significant trend is emerging: Personalised and Authentic Experiences (Vazan, 2024). Modern travellers are increasingly seeking custom-tailored tri
BUS357 Tutor-Marked Assignment July 2025 Semester Question 1 In the global travel industry, a significant trend is emerging: Personalised and Authentic Experiences (Vazan, 2024). Modern travellers are increasingly seeking custom-tailored trips that emphasise cultural immersion and unique adventures. This includes activities such as wellness retreats, culinary tours, and visits to off-the-beaten-path destinations that prioritise authenticity and […]