MBDM5154 Business Strategy Coursework 1 & 2 Assignment | TAR UMT

MBDM5154  COURSEWORK 1 – Individual (100%)

CLO 2: Recommend appropriate strategic choices in cognizance of the various forces, issues, and policies of different types of organisations.

Due Date: Week 6

Word limit: 1,000 to 1,500

You are required to analyse a company based on the following criteria:

• Research at least 5 journal articles that discuss about the cultures and its impacts towards the company performance. Discuss some similar or different points narrated by these papers.
• Introduction: company and nature of its business(es)
• Vision, mission and values of the company
• Identify on how items in point iii above may have affected the cultures of the company with relevant examples and evidence.
• What are the weaknesses of the cultures/policies/issues of the company? Recommend ways to improve the weaknesses of the company.

Appendix

Assessment Grid For Individual Assignment

Area of Assessment	Marks Weighting	71%-100%	41%-70%	0% – 40%
Literature review based on cultures	20%	Good to very good summary of literature review (15-20 marks)	Fair explanation of summary from literature review (9-14 marks)	Poor explanation of summary from literature review (0-8 marks)
Company introduction and vision	20%	Good to very good explanation of the nature of the company (15-20 marks)	Fair explanation of the nature of the company (9-14 marks)	Poor explanation of the nature of the company (0-8 marks)
Analysis on nature of business and its cultures	30%	Thorough analysis and synthesis of current situation (22-30 marks)	Reasonable analysis of current situation (13-21 marks)	Rudimentary analysis of current situation (0-12 marks)
Weakness of cultures/policies/ issues and Recommendations	20%	Good analysis of culture weaknesses. Recommendations are well thought (15-20 marks)	Fair analysis of culture weaknesses. Recommendations are reasonable (9-14 marks)	Poor analysis of culture weaknesses. Recommendations are poor (0-8 marks)
Referencing	10%	Referencing drawn from a broad mix of literature (>7marks)	Reasonable referencing from a variety of sources (4-7 marks)	Little or no referencing of supporting evidence (<4 marks)