Imagine that you have been hired as a consultant to investigate the social responsibility of two companies, TOMS Shoes and Ben & Jerry’s. Your manager finds both of these companies to be inspirational.

BUS 210 Module Five Assignment Guidelines and Rubric 

Overview 

Imagine that you have been hired as a consultant to investigate the social responsibility of two companies, TOMS Shoes and Ben & Jerry’s. Your manager finds both of these companies to be inspirational. She would like the SNHU Pet Supply Company to become more socially conscious and has asked you to investigate what TOMS and Ben & Jerry’s are doing. You are responsible for researching how their socially responsible practices impact the companies and their customers. Your manager would like you to suggest how the SNHU Pet Supply Company can become more socially responsible and make ethical decisions. 

Directions 

You will create an opinion brief about the two companies and suggest a social change for your company. Support your response and suggestions using evidence from the course, such as the definition of social responsibility found in your readings. 

Specifically, you must address the following rubric criteria: 

1. Socially Responsible Efforts: Describe each company’s efforts to promote ethical and social good. 

2. Benefits: Describe the organizational benefits from adopting socially conscious policies and practices. 

3. Socially Responsible Policy: Suggest one socially responsible policy that the SNHU Pet Supply Company could put into place. Explain how this would benefit the company and its consumers. 

What to Submit 

Submit your brief as a 1- to 2-page Microsoft Word document using 12-point Times New Roman font, one-inch margins, and double spacing. Sources should be cited according to APA style. Module Five Assignment Rubric 

Criteria 

Exceeds Expectations (100%) 

Meets Expectations (85%) 

Partially Meets Expectations (55%) 

Does Not Meet Expectations (0%) 

Value

Socially Responsible Efforts 

Exceeds expectations in an 

exceptionally clear, insightful, sophisticated, or creative manner

Describes each company’s efforts to promote ethical and social good

Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding more detail to the response or ensuring that the information is accurate

Does not attempt criterion 

30

Benefits 

Exceeds expectations in an 

exceptionally clear, insightful, sophisticated, or creative manner

Describes the organizational benefits from adopting socially conscious policies and practices

Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding detail to the response or ensuring that the response is accurate

Does not attempt criterion 

30

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11/20/25, 9:19 AM Assignment Information 

Criteria 

Exceeds Expectations (100%) 

Meets Expectations (85%) 

Partially Meets Expectations (55%) 

Does Not Meet Expectations (0%) 

Value

Socially Responsible Policy 

Exceeds expectations in an 

exceptionally clear, insightful, sophisticated, or creative manner

Suggests one socially responsible policy that the SNHU Pet Supply Company could put into place, and explains how this would benefit the company and its consumers

Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding detail to the response or ensuring that the explanation is logical and accurate

Does not attempt criterion 

30

Clear Communication 

Exceeds expectations with an intentional use of language that promotes a thorough 

understanding

Consistently and effectively communicates in an organized way to a specific audience

Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding

Shows no evidence of consistent, effective, or organized 

communication

5

Citations and Attributions 

Uses citations for ideas requiring attribution, with few or no minor errors

Uses citations for ideas requiring attribution, with consistent minor errors

Uses citations for ideas requiring attribution, with major errors

Does not use citations for ideas requiring attribution

5

Total: 

100%

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