Discuss the various types of digital marketing initiatives of a contemporary business (preferably in Australia, for example, Woolworths, Close, Officeworks etc.) and present the following:

Assessment Information and Rubric

Subject Code	MKT500
Subject Name	MKT500 Marketing for Managers
Assessment Number and Title	Assessment 2:  Group Report with Video Presentation on Digital Marketing
Assessment Type	Group Assessment
Length / Duration	Group Report  1200 words + 10%  Group video recorded presentation. 10-15 PowerPoint slides,  8–10-minute recorded presentation
Weighting %	Written case study analysis 20% +  Group video recorded presentation 10% Total: 30%
Total Marks	30
Submission	Students will submit the written report via Moodle submission link. They also should prepare PowerPoint Presentations to be presented in class or recorded (TBD).You can upload your video recordings on YouTube and share the link on Moodle (or record on PPT).
Due Date	Sunday of Week 8, 11:59pm
Mode	Online submission or face-to-face or in-class Group Presentation (TBA).
Format	The Group Report should be prepared in Report Format.  Prepare the presentation on PowerPoint slides.

Assessment Description and Instructions

Description (Written Report):

Task details:

Discuss the various types of digital marketing initiatives of a contemporary business (preferably in Australia, for example, Woolworths, Close, Officeworks etc.) and present the following:

1. Introduction- Discuss the concept of Digital Marketing.
2. Discuss the background of the industry the proposed business is in.
3. Discuss the background of the business and product/service concerned. 
4. Online marketplace /website of the business.
5. Email marketing of the business.
6. SMS marketing of the business.
7. Search engine marketing of the business
8. Social media marketing of the business
9. Using YouTube as a tool for market promotion of the business
10. Online review of the business
11. Recommendation and conclusion. 

Group Presentation: 

 Students also should prepare PowerPoint Presentations to be presented in class or recorded (TBD). These recordings can be uploaded on a YouTube link and submitted to Moodle (inserted on the PPT).

Group Formation

• In weeks 4and5,form into groups of 4-5 students
• One member of your group(preferably the group leader)will email the Unit Coordinator,Dr Shafiqur Rahman,via the following link:
  • Student Names
  • Student ID number
  • Student PIA email address 

Writing Report – Assessment 2 – Marking Rubric
Marking Criteria	Fail	Pass	Credit	Distinction	High Distinction
Knowledge   /4	Little evidence of research. Sources are missing, inappropriate, poorly integrated or lacking credibility. Lacks clear link of sources with report. No in text citations.	A minimum of 5 academic sources. Basic use of sources to support ideas, generally well integrated, most sources are credible. May be weaknesses with paraphrasing or integration /application.	Research is generally thorough. Good use of sources to support ideas, mostly well integrated, sources are credible. May be weaknesses with paraphrasing or integration/ application.	Thorough research is indicated. Very good use of sources to support ideas, well integrated, sources are credible. Ay be minor weaknesses with paraphrasing or in integration/application.	Thorough research is indicated. Professional use of sources to support ideas, sources are credible. Very minor, if any, weaknesses with paraphrasing or integration/application.
Analysis and application   /4	Report lacks coherence: topic is poorly addressed; little analysis.	Report is generally coherent; topic is addressed; analyses in reasonable depth with some description. There are some inconsistencies and weaknesses with flow.	Report is coherent and flows well; topic is addressed quite thoroughly; analyses in considerable depth. There may be some and weaknesses with flow.	Report is very coherent and flows well; topic is addressed thoroughly; analyses in depth. There may be minor inconsistencies and weakness with flow.	Professional work. Report is very coherent and flows well; topic is addressed thoroughly; analyses in great depth. Very minor, if any, inconsistencies and weaknesses with flow.
Critical thinking   /4	Topic, concepts and thesis are not clear in introduction. Material in the body is generally poorly sequenced. No discernible conclusion; no links to introduction.	Topic, concepts  and   thesis are stated with some clarity in introduction. Material in body is generally logically sequences; some weaknesses. Conclusion does not clearly summarise report; links to introduction are not clear.	Topic, concepts and thesis  are clearly conveyed in introduction.  Material in  body is logically and clearly sequenced; few or minor weaknesses. Conclusion summarises report; may be some weaknesses; generally clear links to introduction.	Topic, concepts and thesis are clearly outlined in introduction. Material in body is logically and clearly sequenced; very few or minor weaknesses. Conclusion mostly effectively summarises report with recommendations and clear links to introduction.	Topic, concepts are clearly outlined in introduction. Material in body is logically sequenced; very minor, if any, weaknesses. Conclusion effectively summarises report; with recommendations and clear links to introduction.
Writing Style   /4	Poor standard of writing. Word limit may not be adhered to. Incorrect format (e.g. includes Tables of contents, bullet points, graphs, etc.)	A minimum of 1000 words. Basic and sound standard of writing; some errors in punctuation, grammar and spelling. Inconsistencies with the formatting.	Good standard of writing; few errors in punctuation, grammar and spelling. Almost correct format.	Very good standard of writing; very few minor errors in punctuation grammar and spelling. Correct formatting.	Professional                    standard    of writing;      no                  errors          in punctuation, grammar and spelling. Correct formatting.
Referencing   /4	No referencing is evident or, if done, is inconsistent and technically incorrect. No or minimal reference list, mixed styles. No in text citations.	Basic and sound attempt to reference sources; may be some inconsistencies and technical errors in style. Reference list is generally complete with 1 or 2 references missing.	Good attempt to reference sources; inconsistencies and technical errors in style. Few inaccuracies in reference list and all references listed.	Very good attempt to reference sources; very minor inconsistencies and technical errors in style. Thorough and consistent reference list and all references listed.	Professional level of referencing and acknowledgment; no errors of style evident. Thorough and consistent reference list and all references listed.