MGTM02 International Business in Context Individual Assignment Brief Oct 2025. GET THIS PAPER DONE AT ESSAYLINK.NET

MGTM02 Introduction:

This individual assignment will be assessed by means of a 3,000 maximum word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to any Industry on a Global scale that you are familiar with. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:

1.Critically analyse the key approaches to developing sustainable international business strategies and building competitive advantage within international business operations.

2.Evaluate the challenges faced by live organisations conducting business internationally and recommend evidence-based solutions to these challenges.

3.Demonstrate digital competency in developing sustainable international business strategies.

Please note:

1. All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme Handbook. You are encouraged to use ‘Harvard Referencing Style’ and avoid ‘Plagiarism’.
2. Students are required to submit their coursework through CANVAS. Only assessments submitted through CANVAS will be marked. Any other submission, including submission to your study centre in hard copy will be treated as a non-submission.
3. A copy of your Turnitin© originality report must be submitted in conjunction with your assignment. The University’s Generic Marking Criteria attached will be used to assess the work.  
4. Issue Date: upon UK approval
5. Submission Date: 3 October 2025

MGTM02 Task Overview

To undertake a critical analysis and evaluation of the strategies adopted by Multinational Enterprises (MNEs) operating in an industry and country of your choice, using information available to the public e.g. company annual reports and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development.

Your assignment should be presented in a business report format and should be 3,000 words maximum (excluding executive summary/abstract, references, and relevant appendices). The report should include a title page and executive summary and be fully and consistently referenced, using Harvard Referencing style. You must submit an electronic version of the report Online via Canvas – this should be clearly labelled with your name, your course, and the name of the case study.

It is highly recommended that you research information to support your arguments. This may be obtained from a diverse range of sources, and you are encouraged to research the issues in whichever way you deem appropriate.

Are You Looking Solution of MGTM02 Assignment

Order Non Plagiarized Assignment

Assessment Criteria

This assignment carries a weighting of 100%. The assessment will focus on the level of ANALYSIS carried out. That is, the application of THEORETICAL CONCEPTS studied in the module to the ‘practical’ case study presented. In other words, you should proceed beyond a DESCRIPTION of the company and its actions. You should be analysing ‘why’ rather then describing ‘what’. The assignment will be assessed in accordance with the marks allocated to each of the questions detailed below. 

Academic Rigour

• your ability to isolate the key strategic issues
• the coherence and depth of the analysis of those issues
• the ability to analyse the strategy context within which companies operates
• the ability to critically review and evaluate strategic decisions made by companies 

Methodology

• the use of relevant evidence, from material provided and personal research to support any statements made
• the appropriateness of the methods used, and theoretical models and frameworks applied
• the breadth and depth of research undertaken
  Evaluation of data
• the ability to make sound recommendations or conclusions arising from the analysis
• the soundness of arguments put forward

Presentation

• the summary of arguments
• report layout and format
• use of illustrative material and evidence to support arguments
• the appropriateness of length
• the quantity and accuracy of referencing

ASSIGNMENT QUESTIONS

Part One: Globalisation and the digital revolution

a) Discuss the impact of globalisation and the digital revolution on international business. Highlight the opportunities and challenges that companies face in the global marketplace.

Part Two: International market entry strategies and development

a) Compare different international market entry strategies that companies can use. 
b) Explain how factors such as market size, cultural differences, and legal regulations influence the choice of market entry strategy.

Part Three: Business Ethics

a)Select a multinational company case study and critically evaluate its business ethics and strategies for maintaining competitive advantage in the global market.

Part Four: Personal reflections on learning

In 100-150 words, reflect on how this assessment has enhanced your understanding of innovation’s role in maintaining competitive advantage and the significance of international trade.

NB: Place detail analysis in Appendices to help manage the overall word count limit of 3,000 words.

MGTM02 Generic Assessment Criteria

– Postgraduate: MGTM02 – International Business in Context

		Categories
	Grade	Relevance	Knowledge	Analysis	Argument and Structure	Critical Evaluation	Presentation	Reference to Literature
Pass	86 – 100%	The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification.  There is also unequivocal evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.
	76-85%	The work examined is excellent and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification.  There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse and some evidence of originality.
	70 – 75%	The work examined is of a high standard and there is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification.  There is clearly articulated evidence demonstrating that all the learning outcomes and responsibilities appropriate to that level are satisfied. At this level it is expected that the standard of the work will be high in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.
	60 – 69%	Directly relevant to the requirements of the assessment	A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein	Comprehensive analysis – clear and orderly presentation	Well supported, focussed argument which is clear and logically structured.	Contains distinctive or independent thinking; and begins to formulate an independent position in relation to theory and/or practice.	Well written, with standard spelling and grammar, in a readable style with acceptable format	Critical appraisal of up-to-date and/or appropriate literature.  Recognition of different perspectives.  Very good use of a wide range of sophisticated source material.
	50 – 59%	Some attempt to address the requirements of the assessment: may drift away from this in less focused passages	Adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance	Significant analytical treatment which has a clear purpose	Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s)	May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to theory and/or practice.	Competently written, with only minor lapses from standard grammar, with acceptable format	Uses a good variety of literature which includes recent texts and/or appropriate literature, including a substantive amount beyond library texts.  Competent use of source material.
	40 – 49%	Some correlation with the requirements of the assessment but there are instances of irrelevance	Basic understanding of the subject but addressing a limited range of material	Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose	Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplistic terms	Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic	A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader	Evidence of use of appropriate literature which goes beyond that referred to by the tutor.  Frequently only uses a single source to support a point.
Fail	35 – 39%	Relevance to the requirements of the assessment may be very intermittent, and may be reduced to its vaguest and least challenging terms	A limited understanding of a narrow range of material	Largely descriptive or narrative, with little evidence of analysis	A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and coherence	Some evidence of a view starting to be formed but mainly derivative.	Numerous deficiencies in expression and presentation; the writer may achieve clarity (if at all) only by using a simplistic or repetitious style	Barely adequate use of literature.  Over reliance on material provided by the tutor.