Powtoon Commercial Project
Do not pay for anything on this site!
Learning animation can be very challenging yet very fun. Navigate to the Powtoon website, click Pricing in the top menu, scroll down, and click FREE Start Now $0 free. Create an account if you do not already have an account. Also, if you do not have a Google/Gmail account for YouTube, please do create one so you can export your project.
Learning Aids
After creating your account, you can use any feature or template to create the commercial. Once again, you don’t have to pay for anything. Watch the videos below and play with the software. They are good videos to get you started as I have previewed them myself. You may also find other videos on YouTube. The screens in the video may look a little different as they could be made with previous iterations of the application; but, everything is still pretty much the same.
Powtoon Tutorials (new) Powtoon Tutorials (old)
Powtoon Demo For Animation Videos (Powtoon Tutorial 2025)
Powtoon Tutorial For Beginners 2025: How to Make Videos on Powtoon | Better than Doodly? BEST AI Voice Generator | ElevenLabs Tutorial
How to Add Subtitles to YouTube Videos for FREE (+ Closed Captions)
Keaton’s Taxi Service by Chauncey Keaton (made with very older version of Powtoon)
Project Creation:
Note: Powtoon is a web application. These instructions may not be exactly worded as the user interface. The company can change things daily or hourly at will. This is the advantage of being a web application; Updates can happen immediately from one day to next.
Powtoon procedures: Write Script, Record Voiceover, and Add Visuals. It works. Step 1 has been completed for you below.
Task:
Choose one of the following scripts to create a commercial. Once you choose the script below, You can record your own voice narration in Audacity or use an AI text to Speech generator to convert the text to audio. If you use the AI text to Speech route, Eleven Labs is my choice for this project. Your PowToon must have audio dialog. You must include background music.
Background music helps the flow of the commercial and effectiveness.
In Powtoon, choose template, storyboard, or customize a popular template. Create the Powtoon based on the learning aids above, the grading criteria deductions, and your vision for the commercial. To ensure the final product fits the scripts below, it might be best to start from scratch. I am looking to see an effective production. It is a commercial to sell a product or service.
Choose one of the following scripts to create your animated commercial:
- Ever find yourself in a sticky situation. Trouble finds you. Fiber Stream Law is the team. We can handle all cases from criminal to civil. We fight with all might for you. Give us a call to help with YOU win in legal troubles. Many have tried and failed where Fiber Stream Law excels. You can bet your life on it!
- The world is changing. It’s been changing. Have you changed? It’s time to revitalize your knowledge and get new 21st century skills. You can do it. Learn skills to make the salary you want. We have fully online programs with around the clock professors, so you don’t have to get out of bed. While other are dreaming you are at Dream University (DU)! It is time to Dream U.
- Do you have hair growing in unsightly places? That hair causes odor. Use our hair removal treatment. Tweezer Eezer! One application will rid your hair for weeks. No pain of wax or cuts from razors. Only confidence and complements. Call in the next 30 minutes and get a second 32oz bottle for free. That’s two bottles for the price of one! Tweezer Eezer! Representatives are standing by! Call now! 555-Tweezer
- I am tired. It is only 1pm, and I don’t think I am going to make it. I wonder if I leave, will anybody notice. Nah…I can’t do that. I just need some energy…a nice charge. Hey! InCharge!!! Gulp. Gulp. Gulp. It works! I got my drink InCharge! Now go get yours! Be the Boss InCharge!
You may need to chop/edit the downloaded AI voice narration in Audacity.
Exporting, Uploading, Closed Captioning, and Sharing:
After editing, you will need to export your animation to your YouTube account. Under upload, select the YouTube icon to begin the process of uploading. After the video has uploaded to YouTube, you will need to close caption the animation. Use the YouTube Creator Studio to accomplish this task. Select edit for the video. Click the last menu item Subtitles/CC. Click Add new subtitles or CC and select the language of your subtitles (English) to set the language.
Again, click Add new subtitles or CC and select English. Copy and paste the script at the appropriate timecode using the closed captioning editor if necessary. After publishing (unlisted) the video in YouTube, make sure to retrieve your YouTube link to the video. Note: YouTube does have automatic closed captioning. You can choose to edit subtitles if necessary.
Project Submission:
You will submit the Share URL to your video:
In the comment box, copy and paste your YouTube link to your animation. Make sure it works!
Grading Criteria Commercial Project: (100pts)
You will be graded based on the use of tools in the software, performance, and effectiveness of the production. I expect to see character movement, transitions, character animations, clean audio, text effects, props, music, and closed captioning. Your video should be no longer than 45 seconds. 30 – 45 seconds is more than enough. None submission will result in a zero. No audio dialog results in a 40pt deduction. No background music results in a 15pt deduction. Lowest score possible is a zero.
Grading Criteria Deductions:
No audio dialogue in video results in a 40pt deduction No background music results in a 15pt deduction
No closed captioning in video results in a 30pt deduction
5pts each for no characters/text
15pts for no character animations and movement
10pts for no props/specials/graphs
5pt for no text effect
5pt for no background
15pts for unclear audio overall (also background music should be in the background)
10pts for background noise prohibiting clear audio and background music
1pt for each inadvertent background noise in audio
1pt for each unclear word
Up to -15pts if animation does not flow and feels dull and void of energy. (really choppy and not convincing)
None submission will result in a one hundred point deduction (-100pt). Maximum point deduction is one hundred points.