Critically evaluate Innocent Drinks’ non-traditional business ways. This could relate to how demand is created and how they carry out their operations. Assess the benefits and drawbacks of using non-traditional decision
Case study: Innocent Drinks was set up in 1998 by three best friends of Richard Reed, Adam Balon and Jon Wright. The company is known for their fruit smoothies and a brand image of being natural. Innocent Drinks has a reputation for doing things “a little bit differently”. For example, the three friends’ original market […]