Assignment 1: Future Outlook: AI, Sustainability, and the Next Wave of Industry Evolution. Part A: Industry Profile and Key Trends Identify recent trends, technological disruptions, and regulatory changes shaping the industry.

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Assignment Questions

Assignment 1: Future Outlook: AI, Sustainability, and the Next Wave of Industry Evolution.

Part A: Industry Profile and Key Trends

  • Identify recent trends, technological disruptions, and regulatory changes shaping the industry.
  • Discuss how globalization and innovation are influencing competitiveness.

Part B: External Environment Analysis

  • Apply PESTEL Analysis to examine political, economic, social, technological, environmental, and legal factors affecting the industry.
  • Identify key external opportunities and threats arising from this analysis.

Question 2: Industry Structure and Competitive Dynamics

Part A: Porter’s Five Forces Analysis

  • Analyze the five competitive forces:
    1. Threat of new entrants
    2. Bargaining power of suppliers
    3. Bargaining power of buyers
    4. Threat of substitutes
    5. Rivalry among existing competitors

Part B: Competitive Strategies

  • Examine how leading firms in the industry position themselves strategically.
  • Discuss the role of innovation and digital transformation in shaping competitive advantage.

Question 3: Internal Analysis and Strategic Capabilities

Part A: Resource-Based View (RBV) Analysis

  • Identify key resources and capabilities of major players.

Part B: Value Chain Analysis

  • Conduct a Value Chain Analysis to identify value-adding and cost-driving activities.
  • Explain how operational excellence, customer relationships, and technology contribute to performance.

Question 4: Strategic Recommendations and Future Outlook

Part A: Strategic Options and Implementation

  • Based on your analyses, propose three strategic options (e.g., market expansion, product innovation, partnerships, sustainability).
  • Recommend the most appropriate strategy with justification.

Part B: Future Industry Outlook

  • Predict how the industry will evolve in the next 5–10 years.
  • Discuss the impact of AI, sustainability, geopolitical shifts, or digital transformation on strategic decisions.

Submission Requirements

  • Format: The assignment should be formatted in Harwad style, with proper citations and references.
  • Length: The total length should be between 4500-5000 words, excluding graphs, tables, and references.