Analyse the key factors driving the growth of the facial aesthetics market, including cultural and social influences and emerging trends. Evaluate the impact of aesthetic procedures generally, on self

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Key Areas to Be Covered

Allocat ed Marks

Please note: The marks indicated in the marking scheme column also take into account your writing style, structure, presentation, flow of content, logical development, knowledge and understanding of the subject, independent thought, critical thinking/arguments, and Harvard referencing.

1. Analyse the key factors driving the growth of the facial aesthetics market, including cultural and social influences and emerging trends.

For example: Global Medical Aesthetics Market reports/ forecasts, social acceptance of cosmetic procedures, increased concern for physical appearance, growing levels of dissatisfaction with appearance, digital and social media influences, greater number of providers and products, competitive prices, innovative products, and technologies, growing geriatric population, increasing disposable income, educated consumers, increased awareness about the efficacy of treatments, public confidence in the overall technology, regulatory guidelines limiting the use of high-risk devices and treatments, more competent and certified practitioners.

This section also includes marks for the assignment introduction.

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2. Evaluate the impact of aesthetic procedures generally, on self-image and psychological wellbeing. Examine how aesthetic procedures have influenced people’s perception of beauty and consider to what extent you feel it has contributed to the rising levels of body dissatisfaction in society.

For example: acknowledging the lack of data collection, research and understanding about impacts and possible outcomes including increase or decrease in confidence and self-esteem, consider role of societal and media influences and cultural influences on body image and in expectations of the likely impact of appearance change; expectations may include changes in social status, increased opportunities, reduction of stigmatisation.

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3. Evaluate the effectiveness of National Guidelines for recognising, assessing, diagnosing, and treating body dysmorphic disorder in adults and the value of screening tools and techniques used to identify BDD and other potential mental health issues.

For example: the National Institute for Health and Care Excellence (NICE) BDD guidelines, RoFCAR psychological screening and auditing tool (or COSMOS assessment aid), alternative psychological and pharmacological treatments, the value of pre-treatment consultation, assessing clients’ psychological motives and procedural goals, client’s history of psychological disorders.

/25

Assignment Breakdown

Key Areas to Be Covered

Allocat ed Marks

4. Analyse the potential consequence of carrying out facial aesthetic procedures on individuals with body dysmorphic disorder or other relevant psychological vulnerabilities and discuss the strategies you should use to manage pre and post procedural psychological issues.

For example: client dissatisfaction with procedure, depression, anxiety, increased BDD symptoms, strategies: thorough pre-consultation, psychological screening, managing client expectations, using cooling off periods, post procedural follow up options, routine evaluation and auditing of post-procedural data, referral to medical professionals.

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Followed assignment writing guidelines and Harvard referencing

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Met the required word count (3500 words)

Yes / No

Plagiarism

Yes / No

Total Marks (pass rate 65%)

Pass / Refer

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