Using the link provided below for the topic of John Lewis’ posthumous letter, you are to listen/watch the
analysis and evaluation provided by the panel, and also listen to the audio version or read the text version of
the letter, each student is required to write a double spaced 4 page essay that will answer the questions below.
It is important to give or cite specific statements in the letter to substantiate your claim and give your own
interpretation just like the panelists did for each paragraph..
Make sure that your name is written on the cover page of your D2L Dropbox submission. Your cover page is
not part of the 4 page requirement.
Argument (e.g., Does John Lewis have a clear, controlling thesis statement? Does the thesis contain tension?)
Rhetorical Analysis (e.g., Does John Lewis clearly identify the image’s persuasive tactics? Does John Lewis
analyze why and how these tactics are persuasive for a particular audience? Who is the audience?
Audience Analysis (e.g., Does John Lewis describe the image well? Does the author cultivate a professional,
closed-form tone throughout? What was the message?)
Organization (e.g., based on listening to the panel discussion, Is the essay/letter structured logically and
persuasively? Are paragraphs linked with strong topic sentences?)
Style/Mechanics (e.g., Does John Lewis letter employ a style that is readable for the audience? Is the
document free of errors?)
Maximum Point 400
Rubric
Evaluation Criteria – Exemplar
y
Competen
t
Developin
g
Argument (e.g., Does the author have a clear,
controlling thesis statement? Does the thesis
contain tension?)
80
Points
70
Points
58
Points
Rhetorical Analysis (e.g., Does the author
clearly identify the image’s persuasive tactics?
Does the author analyze why and how these
tactics are persuasive for a particular audience?
80
Points
70
Points
58
Points
Audience Analysis (e.g., Does the author
describe the image well? Does the author cultivate
a professional, closed-form tone throughout?)
80
Points
70
Points
58
Points
Organization (e.g., Is the essay structured
logically and persuasively? Are paragraphs linked
with strong topic sentences?)
80
Points
70
Points
58
Points
Style/Mechanics (e.g., Does the author
employ a style that is readable for the audience?
Is the document free of errors?)
80
Points
70
Points
58
Points
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