Assignment 4: Case Study, A Cultural Transformation at Southeastern Grocers Due: Monday, 9:00 am (eastern), Week 10 (30% of total course grade) Instructions: Read the case A Cultural Transformation at Southeastern Grocers. - AcademixHelp

Assignment 4: Case Study, A Cultural Transformation at Southeastern Grocers Due: Monday, 9:00 am (eastern), Week 10 (30% of total course grade)

Instructions:

Read the case A Cultural Transformation at Southeastern Grocers. You will likely need to read the case several times and make notes. Allow yourself adequate time for this.

Assume the role of chief people officer at Southeastern Grocers (SEG). Create a plan for a change initiative at SEG. Do not focus on sustaining the changes the company has already undergone. Instead, determine what other change(s) SEG needs to make in addition to those mentioned in the case. Your change initiative must be feasible, concrete, and HR-centric. Consider focusing on one particular workforce topic (e.g., diversity and inclusion, trust in company leadership, attracting new talent) in which HR can lead a significant change. Your plan should contain both an executive business brief and a change vision video:

1. Executive Business Brief

Write a 2-3-page brief that identifies a necessary organizational change. Think of this brief as a summary document to be shared with SEG’s senior leadership. Your brief must address the following prompts:

A. How would you describe SEG’s company culture?

B. Describe your change initiative. Why is it necessary?

C. Explain your change plan:

i. What is your change vision? How do you define it? ii. Is there a sense of urgency? How will you generate it? iii. How will you create a guiding coalition of key stakeholders and early adopters? iv. How will you communicate your change vision to SEG employees?

v. What are the potential risks of your change initiative?

vi. How will you determine whether the change initiative is successful?

2. Change Vision Video

Using Zoom, create a 2-3-minute video that compellingly presents your change vision. Think of this video as a pitch to SEG employees. You need their buy-in for your initiative to accomplish anything; you have to generate excitement. Your main points should be simple and memorable, and you should convey an appropriate amount of urgency. Make sure you answer the following questions in your video:

a. What is the change you are advocating for?

b. Why is this change important and necessary for SEG?

c. How will the company benefit?

d. How will the individual employees benefit?

e. What does success look like?

Professional Formatting and Submission Requirements for Executive Business Brief:

• Typed, double-spaced, professional font (size 10-12), including headings and subheadings (to identify main topics and subtopics), with one-inch margins on all sides.

• Use headings to identify each of the assigned prompts. Separate paragraphs by a single space.

• References must be included and provide appropriate information that enables the reader to locate the original source. Application of course materials and resources is expected, and additional research is welcome.

• Include a cover page containing the title of the assignment, your name, the professor’s name, the course title, and the date.

• The length is 2-3 pages, excluding your cover page and reference list.

Professional Formatting and Submission Requirements for Change Vision Video:

• Upload your video in .mp4 format. Include your first and last name in the filename.

• This should be a video of just you. No PowerPoint slides or props are needed.

• The length is 2-3 minutes.

Rubric: Assignment 4

30% of Total

Course Grade

Assignment 4: Case Study

Criteria

Honors

High Pass

Pass

Low Pass

Unsatisfactory

1.
Executive business brief

identifies

SEG’s company

culture,

identifies a change

initiative,
and

assesses why

the initiative is needed.

Weight: 15%

Provides an exemplary,
clear, and concise

explanation
of SEG’s company culture. The change initiative is described in great detail.
The rationale for it is presented in an extremely compelling and convincing
manner.

Provides a
complete, clear, and concise

explanation of SEG’s company

culture. The change

initiative
is described in detail. The rationale for it is presented in a compelling and
convincing manner.

Satisfactorily
provides a clear and concise

explanation of SEG’s company

culture. Identifies

the change

initiative
and rationale for it in some level of detail.

Partially explains

SEG’s company culture.
Vaguely describes the change initiative

and the
rationale for it; the initiative and rationale have very little concrete
detail.

Does not or unsatisfactorily
provides a clear and concise

explanation
of SEG’s company culture. Does not or unsatisfactorily describes the change
initiative

and the rationale for it in
a

compelling
or convincing manner.

2.
Executive business brief explains the

change

initiative plan according to the assigned prompts, detailing the change
vision, sense of urgency, guiding

coalition,

communicatio

n strategy,

potential risks, and determination of success. Demonstrates
understanding of the course concepts.

Weight: 35%

Provides an
exemplary description of the change initiative plan. Addresses all six of the

assigned prompts, offering unique insights and clear,
persuasive arguments.

Demonstrates
a complete, detailed understanding of the course concepts.

Provides a
complete description of the change initiative plan. Addresses all six of the
assigned prompts.

Demonstrates
a detailed understanding of the course concepts.

Satisfactorily
explains the change initiative plan. Addresses at least five of the assigned
prompts. Demonstrates a satisfactory understanding of the course concepts.

Partially explains the change initiative plan.

Addresses at least four of
the assigned prompts. Demonstrates a

partial
understanding of the course concepts, but lacks a detailed grasp of them.

Does not or
unsatisfactorily explains the change initiative plan according to the
assigned prompts.

Demonstrates

little to no

understanding
of the course concepts.

Criteria	Honors	High Pass	Pass	Low Pass	Unsatisfactory
3. Executive business brief is logical, professionally formatted, and free from grammatical errors. Weight: 10%	Executive business brief is highly logical and professionally formatted. All sources are consistently cited in-text and references are included in a manner that enables the reader to easily identify sources. There are no mechanical or usage errors.	Executive business brief is logical and professional formatted. Most sources are consistently cited in-text and the reference list is included. Mechanical and usage errors, if any, are minor and have no impact on the flow of the brief.	Executive business brief is satisfactorily logical and professional in format. Sources are mostly cited in-text and the reference list is adequately formatted. There are a few mechanical and usage errors, but they do not seriously impact the flow of the brief.	Executive business brief is somewhat professional in format and contains some mechanical and usage errors. Sources are not consistently cited and/or the reference list is incompletely or improperly formatted.	Executive business brief is illogical, unprofessional, and contains multiple mechanical and usage errors. References and citations may be missing.
4. The change vision video is presented in a compelling manner that engages listeners. Video addresses all 5 questions about the change vision. Weight: 30%	The change vision video is presented in exemplary fashion. It thoroughly details the rationale for change, creates a strong sense of urgency, comprehensively lays out how SEG and its employees benefit, and succinctly explains what success looks like. Video is highly compelling, engaging, and addresses all 5 questions about the change vision.	The change vision video is wellpresented. It details the rationale for change, creates a sense of urgency, lays out how SEG and its employees benefit, and succinctly explains what success looks like. Video is compelling, engaging, and addresses all 5 questions about the change vision.	The change vision video is satisfactorily presented. It details the rationale for change, creates some sense of urgency, lays out how SEG and its employees benefit, and explains what success looks like in general terms. Video is fairly engaging and addresses 4 of the questions about the change vision, albeit not in detail.	The change vision video is presented. It partially depicts the rationale for change, but does not create a sense of urgency. It partially explains what success looks like, but not how SEG and its employees benefit. The video is not very engaging and addresses 3 of the questions about the change vision.	The change vision video is unsatisfactorily presented. Little to no synthesis of ideas is demonstrated and logical reasoning is not included or evident. Video is not engaging and does not address any of the 5 questions about the change vision.
Criteria	Honors	High Pass	Pass	Low Pass	Unsatisfactory
5. The change vision video has a professional look and feel and stays within the timeframe. Weight: 10%	The change vision video is extremely professional. The student is professionally dressed, has an appropriate background, makes eye contact, voice is dynamic, and verbal cues are applied in exemplary fashion. Video adheres to the 2- 3-minute time limit.	The change vision video is very professional. The student is professionally dressed, has an appropriate background, makes eye contact, voice is mostly dynamic, and verbal cues are completely applied. Video may be over the 3-minute time limit, but by no more than 1 minute.	The change vision video is professional. The student is somewhat professionally dressed, has an appropriate background, makes good eye contact, voice is somewhat dynamic, and verbal cues are satisfactorily applied. Video may be over the 3- minute time limit, but by no more than 2 minutes.	The change vision video is partially professional. The student is fairly professionally dressed, has a somewhat appropriate background, makes little to no eye contact, voice is fairly dynamic, and verbal cues are partially applied. Video may not adhere to the 2-3- minute time limit.	The change vision video is not professional. The student is not professionally dressed, does not have an appropriate background, makes no eye contact, voice is not dynamic, and verbal cues are unsatisfactorily applied. Video does not adhere to the 2-3minute time limit.

Assignment 4: Case Study, A Cultural Transformation at Southeastern Grocers Due: Monday, 9:00 am (eastern), Week 10 (30% of total course grade) Instructions: Read the case A Cultural Transformation at Southeastern Grocers.