Topic: Tourism Industry
To help integrate what you are learning, as well as to help you communicate your growing subject matter expertise, you’ll complete a series of blog-style posts that focus in some way on one or more of the topics covered that week. Each post must be a minimum of 100 words in length (including the post title) with no maximum (unless otherwise stated). They should be tailored to fit the personal/professional brand or expertise that you’re trying to develop. Note that later this academic term (and beyond), you’ll begin to upload all of your posts (for this course and all other courses) to the website that you will be developing in this course.
Your application posts should go beyond merely reiterating what was covered in the course materials. They should teach your target audiences how to apply marketing concepts, techniques, and/or technologies to real-world problems or opportunities for which they have an interest. Your posts can be serious, light-hearted, tell stories or experiences, give advice, offer critiques of marketing practices you encounter, make comparisons across companies or techniques, describe innovative marketing practices, predict the future of marketing, etc. The key is that they must (1) be useful to your target audiences, (2) use one of the provided topics, and (3) be in your own words from your own perspective. Do NOT write “academic-style” posts with multiple references! People normally don’t want to read those. (Use hyperlinks to reference any sources that are used, but you should NOT be using many other sources.) Remember that the tone, style, voice, and mood of your writing is up to you, but you should always consider what works best for your target audiences. You may even decide to have a general theme to your posts, perhaps staying focused on a particular industry or area of marketing or marketspace.
Posts must include an original title (do NOT use my topic statement as your title) and have proper grammar, spelling, and punctuation. Also, they should NOT indicate your student status (see the syllabus).
Please review the Module discussing this particular assignment series: Important Info re: Website Application Posts
Ideas for this week’s Website Application Post
To earn credit for the post, you must write about one of the topics listed below. In the submission comments, copy and paste the instruction topic you used so it’s clear which one you wrote about. (Not listing your instruction topic will reduce your score by 1 point.)
- How the buying decision process (as described in this week’s materials) works for your particular industry.
- An innovative way you have seen a company or organization use communications to inform, remind, persuade, connect, or motivate.
- How understanding the communication/marketing/sales funnel can improve efficiencies.
- How to eliminate noise issues you have experienced in a particular communication channel (perhaps for your industry).
- Why changing customer attitude is important for changing customer behavior for your particular industry.
- Why it’s critical for business people to understand funnel conversion rates for your particular industry.
- What’s truly being exchanged when people buy from a particular retailer (e.g., Starbucks or Apple, but don’t use these as examples)?
- How communication is enhanced (or hurt) by emojis and what marketers should do about it.
- Where and when strong branding helps conversion rates in communication/marketing/sales funnels.
- Why all levels of marketers (from the CMO to the marketing coordinator to the customer service representative) need to understand the communication/sales funnel.
- Applying one of the topics from Berinato’s Good Charts Introduction or Chapter 1 to your industry (be sure to reference the book).
Important Notes
- If you discuss a model or process from one of the readings or videos (or directly from your professor), be sure to reference the author and source (if public) in some manner. This can be done casually by simply stating the name without the need for academic-looking citations. For example, “According to SEO expert Neil Patel, the best way to optimize your website is to…” Not providing attribution is considered plagiarism and is against the FIU student conduct code.
- Posts missing an original title will receive a 1-point deduction after grading. (Using the instruction prompt is not an original title.)
- If you use ChatGPT or some other generative A.I. system, please mention HOW it was used. You should only use these systems to enhance your work and not to create your work. For example, you might use A.I. to proofread, check for spelling/grammar/usage, assist in creating a title or headings, generate ideas, and/or make your writing more concise. Please do NOT use A.I. to generate your article as a whole or to increase the quantity of words. The former is not a representation of your work and the latter typically results in verbose posts.