Project Brief
This module allows you to explore few new digital technology trends that businesses and organisations need to put into practice to enhance their market competitiveness by creating short- and long-term growth opportunities in the marketplace. As a marketer in a digital world, it is important to stay up to date with contemporary trends and developments, taking an active interest in potential future advancements. So based on the learnings of this course, choose an emerging technology for your blog and a brand or one of United Nation’s 17 Sustainable Development Goals (SDGs) for your report which you are keen to explore in more detail and complete the following two tasks.
Identify an emerging technology used in marketing (such as AI, NLP, Sensor Tech, Robotics, IoT, blockchain, Chat GPT) which interests you, and write a 500-word personal reflection on your chosen area, using the context of your chosen brand or one of the areas of UN’s 17 SDGs.
You will need to include a summary of the chosen technology, your own personal reflections on it, and how it could be applied within the brand/SDGs for marketing.
Take two new emerging tactics (disciplines) of digital marketing (being data driven / being predictive / being contextual / being augmented / being agile) and follow the structure below:
- How could they be applied for your chosen brand/SDG?
- First, explain why you have chosen these two disciplines for your brand/SDG.
- Analyse the current situation for the brand. The brand/SDG is currently using which tactic(s)? Map out your idea visually and support with existing research.
- Explore how your chosen two disciplines can support marketing efforts of the brand/SDG differently than currently employed by the brand/SDG.
- In the light of what you have learned in the course, what would you suggest to your brand/SDG for their next marketing tactics? Which technologies would you recommend them? How? Why?
The report should be written in a distinctive style to the blog post, highlighting current research in the area, using critical analysis to discuss your ideas, including references you have used. Also use visuals to support your suggestions. Think creatively and apply your learning to the brand/SDG you have chosen.
Module Learning Outcomes
- Explain how technological advances are changing the business world, with a specific focus on digital marketing.
- Explore the emerging concepts and new technological advances (such as AI, NLP, robotics, sensor tech, mixed reality, etc.) as the new enablers of our digital world.
- Critically evaluate how some of these technological advancements can be incorporated in digital marketing world and understand how to exploit these trends to attain current marketing and company goals with business integrity.
- Articulate innovative approaches regarding reaching today’s consumers through their brand journey and discuss ideas at an advanced level, communicating them effectively in various professional digital formats.
Assessment Criteria
- To exhibit contemporary knowledge in the latest state of art in marketing and how it evolved.
- To show how some newly emerging technologies can be incorporated in digital marketing.
- To recognize new emerging trends for attaining current digital marketing goals, which will help companies to reach their business targets, with business integrity.
- To have a comprehension of new concepts, innovative technologies, new customers and new marketing tactics that our digital world has to offer us.
- To show signs of becoming life-long learners