Client Group Project – Integrated Marketing Communications (IMC) Plan (in three parts) Project: To develop an integrated marketing communication (IMC) plan for a local client that they might choose for their campaign.
MKTG307 Advertising and Promotion Management Assessment Questions | UC Aromatawai | Assessment There will be three pieces of assessment in this course, see below: Class Attendance/Reflection: Throughout the semester students are required to attend at least six lectures for a total of 10%. Attendance could be assessed at any point in the class. In addition, […]