Assignment 2: Marketing Analytics Toolkit In Marketing Analytics, various statistical analyses, approaches and metrics are used support (strategic) marketing decision making. Core analytical tools are (1) Cluster
Assignment 2: Marketing Analytics Toolkit In Marketing Analytics, various statistical analyses, approaches and metrics are used support (strategic) marketing decision making. Core analytical tools are (1) Cluster Analysis, (2) Choice Models, (3) Conjoint Models, and (4) Market Response Models. In this assignment you are asked to build a Marketing Analytics Toolkit. Your Marketing Analytics Toolkit […]