Cases will be analyzed via the PACADI approach – Problem, Alternatives, Criteria,Analysis, Decision, Implementation plan.PACADI Case Analysis FormatMarketing Decisio
Case:Harvard Business School Case StudiesHubSpot and Motion AI (B): Generative AI Opportunities by Jill Avery (2024)https://hbsp.harvard.edu/product/524088-PDF-ENG The case analysis should be written in paragraph-form, double-spaced (12 Times New Roman font) and shouldbe between 4-6 pages long (excluding the cover & reference pages) At least five scholarly resources (journalarticles, business publications, government reports) should be used […]