You are a consultant and your client is GRUPO HERDEZ SA DE CV (thereafter Herdez); a Mexican Multinational and a leader in the canned/preserved food industry. Herdez is considering expansion into new Emerging Markets in the regions of Europe
MGT4163 New Trends In International Business Assessment Middlesex Universit 1.1. Assessment brief: You are a consultant and your client is GRUPO HERDEZ SA DE CV (thereafter Herdez); a Mexican Multinational and a leader in the canned/preserved food industry. Herdez is considering expansion into new Emerging Markets in the regions of Europe, the Middle East and/or Asia. Your task […]